Analysis of L'oreal advertisement campaign Assignment

Analysis of Loreal advertisement campaign - Assignment ExampleThe primary manoeuvre market of LOreal products is the females both over the world who wants to look good and attractive. The fraternity offers several product ranges and communicate the very(prenominal) message through all mediums. In reference to the analysis of the advertisements, recent advertisement campaign of the Elvive stare Cheryl Cole. For this purpose different print advertisements along with the storyboard or screenshots of the television advertisements have been explored and investigated on the criteria of different consumer demeanor models and theories. ANALAYSIS OF THE ADVERTISEMENT OF LOREAL LOreal has been using the same method or technique of attracting customers through all their advertisements. Company has Most of the common methods employ by the company for promoting their brands to the target market are 1. honor guarantee 2. creating beauty appeal 3. communicating benefit 4. supporting this benefit with a scientific form of address 5. iconography Celebrity Endorsement Celebrity endorsement is used by the company in order to at a time influence the purchase decision devising process of the customers. It is a general perception that consumers tend to count the message conveyed through some common or famous personality. This technique is used by LOreal in order to effect the material body of evaluating different alternatives and making the final decision. Celebrity Endorsement is used by the company as a surrogate indicator. Surrogate indicator is one which is used by the consumers in order to analyse and give the level of quality of the product (Neal, Quester, & Hawkins, 2004). Creating Beauty Appeal be a cosmetic company and dealing beauty relate products, LOreal has always focused on creating a... This Analysis of Loreal advertisement campaign essay outlines Loreals primary target market and its technique of attracting customers. Celebrity endorsement is used by the company in order to directly influence the purchase decision making process of the customers. It is a general perception that consumers tend to believe the message conveyed through some popular or famous personality. This technique is used by LOreal in order to effect the phase of evaluating different alternatives and making the final decision. Celebrity Endorsement is used by the company as a surrogate indicator. Surrogate indicator is one which is used by the consumers in order to analyse and interpret the level of quality of the product .Being a cosmetic company and dealing beauty related products, LOreal has always focused on creating a beauty appeal in all its advertisements. Advertisements of the company are based on the perception that the products offered by LOreal can make the person beautiful like the celebrity in the advertisement. In this way LOreal tries to cater to the social lacks of the consumers including the need of belongingness. LOreal is aware of the fac t that one of the most important elements of a successful advertisements is that it communicates the benefit to the target consumers. In this way the company is able to create positive perception in the mind of the consumers just about the product being advertised. LOreal advertisements communicate the promises about the benefits and attributes which are important for the customers.